This is good — an organisation called counterconvention.org is organising a “blog-blast” to try to be the top-ranked result on searches for “republican national convention.” Apparently the next RNC is taking place in New York City, just before the next election.
The idea’s pretty simple; get lots of website and blog owners to link the phrase republican national convention to the counter convention website instead of the official website, so that it comes up first in search engine listings.
I seem to have participated!